Dave Ulrich, often acknowledged as the ‘father of modern HR’ believes that the role of HR in organisations is now evolving in important, often-irreversible ways. In today’s ever-changing world, HR can no longer afford to stay in its traditional support role and work invisibly in the background. Here’s where he believes that HR must adopt an ‘outside-in’ orientation. According to Ulrich, people matter but organisations matter more and therefore, HR needs to move past a singular focus on employees to focus on delivering greater value to stakeholders outside the firm.