As the global business landscape changes and becomes more complex, an increasing number of organisations are realising the value of investing time and resources in optimising the customer experience journey.
What about you?
Irrespective of the industry, customers engage with firms in myriad ways – both offline and online. Each of these ‘touchpoints’ matter because they indicate how well you are serving your customer and not just what you are serving them. Therefore it is critical to be mindful of each touchpoint, whether it’s email or phone calls, social media campaigns, advertising banners or something else. You must pay attention to how each touchpoint can help improve your interactions (and relationships) with your customers. To put it simply, in today’s technology-obsessed world, a touchpoint is not just about talking to customers in the short term but about ensuring their success in the long term.
So what can you do to make your touchpoints more meaningful and capable of driving success for both you and your customers?
Try these 6 ideas!
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